Your evangelism will go farther and be more sticky than Y!’s paid advertising campaigns as far as reaching people who are most likely to benefit and then spread the “good” word even further.

Y! is in dire need of a groundswell of interest and that interest needs to be strong enough to generate word-of-mouth activity.

The only thing that could be better than your evangelism would be Y! customer days in various markets - not at industry events - at malls, fairs or convention centers and attended by the average Joe. Sessions about Y! Real Estate, Photos, Mail, 360, News, Music, Sports, Games, Search, etc. to provide the fundamental understanding from which evolves power users. School assemblies on best research practices are another means (the shwag handed out could mention Photos, 360, etc.). But that’s another soapbox entirely.

It’s not that Y! properties are lacking. It’s just the media is no longer going to ring the Y! bell and even when they do, there isn’t that many folks reading/viewing anyway. Folks are online sharing their opinions. So give ‘em something to talk about.

And that’s what you’re doing. Good on ya!